Delivering a Fully Interactive Mobile TV

Affordable mobile devices with video playback functionality are rapidly growing in the market. Current wireless and third generation communication networks enable smoother and higher quality streaming video. With the support of these technologies, most participants in telecom value‐added service chain are planning to shift their business focus to a more profitable and appealing area, mobile TV. Previous work that survey on users' behavior while consuming mobile TV has indicated that users normally watch brief and casual contents, and not the full program. However, most of the current services adopt a “push” approach since users passively receive pre‐defined contents, rather than pulling the interesting topics and segments. In order to promote a more enjoyable and rewarding watching experience, this paper will propose a framework to support a fully interactive mobile TV. The main goal is to enable users to: 1) visually locate interesting topics across multiple genres (such as news, sports and entertainment) and 2) fully control the playback flow of the multimedia items while selecting the most interesting segments. A web‐based system has been developed to implement and test the effectiveness of the proposed framework in a wireless and mobile setting.