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Purpose
This study aims to understand the underlying social structure of Saudi citizens' interaction and discussion of political topics over the Twitter sphere.
Design/methodology/approach
The study employs social network analysis (SNA) measurements such as centrality, eigenvector and graph density on tweets produced in June 2012 by the Saudi community.
Findings
The result of SNA reveals relevant differences in the patterns of interconnection among different political topics. It also provides insights into sociological characteristics of modern political issues in Saudi Arabia.
Research limitations/implications
The limitation of this study resides in the lack of large data set for robust analysis.
Originality/value
This is the first study aiming to understand social network dynamics of Twitter targeting the Saudi community.
© Emerald Group Publishing Limited
2012
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