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Keywords: B2C online shopping mall
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Journal Articles
International Journal of Web Information Systems (2018) 14 (2): 177–192.
Published: 18 June 2018
... equation modeling approach. Findings The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust...
