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Keywords: Click-through rate prediction
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Journal Articles
International Journal of Web Information Systems (2024) 20 (4): 341–357.
Published: 09 July 2024
..., and the results show that the model can effectively improve the prediction accuracy of advertisement or item click events. Originality/value In the study, the authors propose graph network and feature squeeze-and-excitation model for click-through rate prediction, which is used to dynamically learn...
