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Keywords: Intention to switch
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Journal Articles
International Journal of Web Information Systems (2020) 16 (4): 369–386.
Published: 14 July 2020
..., it examined the factors capable of diverting user loyalty from using the current platform to other SC sites. Design/methodology/approach The theoretical model developed consists of five factors, including the intention to switch, perceived herd behavior, life events, satiation and hedonic motivation...
