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Keywords: S-O-R theory
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Journal Articles
How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory
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International Journal of Web Information Systems (2021) 17 (4): 300–320.
Published: 03 July 2021
... at: akram.umair88@pku.edu.cn 05 02 2021 23 04 2021 03 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Presence S-O-R theory Impulsive buying behavior Live streaming commerce Flow theory Social presence Live streaming...
