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Keywords: SEM
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Journal Articles
International Journal of Web Information Systems (2020) 16 (4): 369–386.
Published: 14 July 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social impact SEM Customer loyalty Social commerce Intention to switch Variety-seeking Social commerce (SC) refers to the online platform that uses the features of social network sites (SNS) to assist...
