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Keywords: User engagement
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Journal Articles
Measuring validity and reliability of website credibility factors in influencing user engagement questionnaire
Available to Purchase
International Journal of Web Information Systems (2021) 17 (1): 18–28.
Published: 18 November 2020
... each item in the survey instrument exact measures what is supposed to be measured. Prolific items used to evaluate web aesthetic, usability, navigation, content organization, interactivity and user engagement. Findings Several items were rephrased and simplified during face validity assessment...
