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MARKET forces, plus a modicum of common sense, have contributed over twenty‐five years or so to the partial, though not complete, elimination of some of the disastrous attitudes described by Dr David Atterton. They were the cause of lost opportunities and the deterioration of long‐established trade links. Both situations are always critical, preceding either bankruptcy or forcing acceptance of new thinking and better business methods and technologies in order to survive.
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© MCB UP Limited
1987
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