Keywords: Marketing
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Journal Articles
Industrial Lubrication and Tribology (1996) 48 (2): 4–6.
Published: 01 April 1996
.... Finally discusses marketing strategy for Germany and Italy. Features Gear industry progress Bill Wilson In his 1995 survey of the mechanical power transmission industry Jim Hewitt, director of the British Gear Association (BGA), reported that there had been signi cant (6-8 per cent) improvement since 1993...

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