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Volume 78, Issue 12
1 January 1979
Industrial Management Cover Image for Volume 78, Issue 12
Review Article| January 01 1979

Pricing your name

Online ISSN: 3049-5946
Print ISSN: 0007-6929
© MCB UP Limited
1979
Industrial Management (1979) 78 (12): 41–42.
https://doi.org/10.1108/eb056910

Stanley Alderson reviews a new book dealing with corporate personality and concludes that names and images of merger‐bound companies play an undervalued part in success or failure.

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© MCB UP Limited
1979
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