BATTY the multi‐nationalist

ONE OF THE BLESSINGS—or more often one of the burdens—of the current era of mass‐media communications is the ease with which trendy, super‐descriptive phrases and labels are slipped subliminally into our everyday lives and vocabulary. We pick them up and hurl them around with such facility that we rapidly become addicted to them—reaching out for our “escalation”, “environmental factors”, and, of course, in industrial life, “multi‐nationalism”.