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Is the carrot of more money for greater output per man hour the best way of improving productivity? Companies that believe this are likely to fall far short of their goals. They will certainly miss a golden opportunity to lift the performance of their organisations to a new level that brings long‐term benefits. David Young, head of the Human Resource Division of PA Management Consultants, believes that the key is to make full use of the untapped potential within the workforce. It is a formula that might sound over simple, but, on the basis of PA's experience within a range of companies in different industries, its validity can be seen in terms of better performance, hard cash savings and other measurable improvements.

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