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HAVING been taught by Professor Moore at the London Business School, I am much in awe of his formidable mathematical talent and approached with some trepidation his latest contribution to the distinguished Pelican Library of Business Management … only to find that no formal mathematical skill beyond 0‐level albegra is required. What is required is clear logical thinking, but of a quantitative kind. This does not make it easy, but it is certainly essential. As the author says, if individuals' skill to handle problems that arise over a wide range of business functions are to be enhanced, greater effort needs to be placed on developing the skills of reasoning per se, and less on the teaching of mathematical theorems and techniques.

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