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This paper discusses some exploratory evidence from operations management literature and several analytic models currently evaluated in environmentally conscious business practices. We propose that the process of environmentally conscious business practice should be studied as a multi‐dimensional issue, recognizing an analytical dimension of strategy and decision procedure, but also a behavioral dimension addressing corporate culture, perceptions and motivation, and an organizational dimension concerned with regulatory environment and supply chain management. The focus of attention in dynamic view of assessment of environmentally conscious business practices moves from structures to processes. These exploratory discussions suggested a number of areas for further investigation, linked by a focus on the process of environmentally conscious business practices and its use of management, rather than on purely technical issues of management and data analysis.

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