Dynamic financial imaging: using multimedia to measure the health of your business

Businesses of the late 1990s have available a wealth of data and information that managers use to measure the health of their business and to identify problems and opportunities. Unfortunately, current measures of business activity are static and do not capture the dynamic flows of business transactions as they occur. Warning signs of pending changes are frequently not seen until after the fact when the financial impact of these changes is reported. It is our proposal that business transactions and performance can and should be measured in a dynamic rather than static manner. Recent advances in computer and communications technology combined with powerful multimedia software enable the construction of algorithms and on‐screen instruments which can be used to put business transactions and performance into a dynamic visible form that is readily understood by users.