New product development (NPD) project studies have attempted to identify a common set of factors that will indicate whether a NPD project will succeed or fail. A recent study has shown that there is no universal set of factors; also some factors have contradictory effects on a project’s success. A framework that classifies NPD projects into different contextual groups explains these anomalies. The grouping helps in determining the appropriate weights for the different success/failure factors, and the type of management organization and approach suitable for the project. The many subjective elements make classifying NPD projects into their appropriate contextual grouping difficult. Describes a rule‐based expert system which classifies NPD projects into their appropriate contextual groupings, suggests the level of emphasis for different success/failure factors and the right approach for managing.
Article navigation
1 October 2000
Literature Review|
October 01 2000
An expert system for new product development projects Available to Purchase
R. Balachandra
R. Balachandra
Northeastern University, Boston, Massachusetts, USA
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-5783
Print ISSN: 0263-5577
© MCB UP Limited
2000
Industrial Management & Data Systems (2000) 100 (7): 317–324.
Citation
Balachandra R (2000), "An expert system for new product development projects". Industrial Management & Data Systems, Vol. 100 No. 7 pp. 317–324, doi: https://doi.org/10.1108/02635570010291784
Download citation file:
Suggested Reading
Insurance Product Development: Managing the Changes
International Journal of Bank Marketing (March,1993)
The New Product Process in Financial Services: Strategy for Success
International Journal of Bank Marketing (March,1993)
Project NewProd: Factors in New Product Success
European Journal of Marketing (May,1980)
The fuzzy front end and success of new product development: a causal model
European Journal of Innovation Management (June,2001)
Implementation of success factors in new product development – the missing links?
European Journal of Innovation Management (March,2001)
Related Chapters
Chapter 2 Engaging Students to Improve Retention and Success
Institutional Transformation to Engage a Diverse Student Body
The Power of an Effective Community in Creating Networked Researchers: Outcomes beyond a Thesis
Getting the Most Out of Your Doctorate: The Importance of Supervision, Networking, and Becoming a Global Academic
What Best Explains the Success of Cross-border Technology Transfers in MNCs: Traditional Coordination Instruments or Modern Management Concepts?
Multinational Enterprises, Markets and Institutional Diversity
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
