Globalisation and technology management in the Mexican food industry

The Mexican food industry (MFI) is now changing its procedures, in order to be more competitive not only in Mexico, but in other countries around the world. We propose a forecasting methodology to be used by the manager of technology (MOT) for the design of competitive advantages and strategies that drives MFI through globalisation and internationalisation. We selected the Delphi Model as our forecasting method, because this brings a clear and wide vision about the current situation of MFI and, based on this information, we judge how the future would be. We obtained the co‐operation of many experts in the food industry that brought us their expertise and knowledge about quality control, experimental design, project management, biotechnology and food analysis; they are from the UK, USA and Mexico. They answered a questionnaire regarding many aspects of MFI: social, cultural, political, economical, financial and technological; and the result was a consensus of ready‐to‐use strategies and competitive advantages of MOT.