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The focus of this investigation is to distinguish the difference between technologies and processes found in manufacturing environments, where the magnitude and order of these associations may provide insight into the degree that each may require from a “push‐pull” perspective. Each organization is divided into two differing parameters of communication: internal and external. The results suggest that advanced manufacturing technologies (AMTs) and advanced manufacturing processes (AMPs) are positively related, while a technology such as EDI is not equally distributed between the concepts of internal and external communications. The predominant research design for analyzing the impact of a new technology on an organization has been the case study design, which does not provide a consistent basis for comparing and generalizing results. This study employs the survey design and provides a better insight into the effects of AMTs and AMPs.

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