Plans to utilize electronic marketplaces: the case of B2B procurement markets in Norway Available to Purchase

An electronic business to business procurement marketplace is an inter‐organizational information system through which multiple buyers and sellers interact to accomplish market‐making activities for corporate purchases. In this study, the extent to which organizations had plans to utilize electronic marketplaces for purchases was investigated. A survey was conducted in Norway. Survey results indicate that most organizations had plans, only 3 percent had no plans while 34 percent had concrete plans to utilize electronic marketplaces for purchases. Responding organizations planned to purchase significantly more indirect goods than indirect services on electronic marketplaces. The main benefit expected from utilizing electronic marketplaces for purchases was reduced transaction costs. Strategic importance of business to business electronic markets can significantly predict the extent to which responding organizations had plans to utilize electronic marketplaces for purchases.