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Knowledge management has recently received considerable attention in the Web‐based business community. This paper discusses the key concepts of human‐computer interaction in knowledge development, and identifies new challenges of knowledge management for Web‐based business. Based on theories of knowledge representations and semantic networks, this paper proposes a structure of knowledge maps for knowledge management in the Web‐based business environment. An example of knowledge maps for online auctions is used to illustrate the application of the proposed structure of knowledge maps.

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