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This paper addresses, from a knowledge management perspective, the following question: How are companies choosing the information that is considered more important for the management of the manufacturing process? We analyze empirically, from a strategic approach, how different types and sources of information may influence information characteristics like accuracy, access, and timing. In addition, we also evaluate how information is related to manufacturing competencies and performance. The results indicate that customer‐focused information and information technologies (IT) are the most important aspects that influence information characteristics.

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