Use of Internet in supply chain management: a study of Indian companies

The advent of the Internet and electronic communication has enabled companies to be more responsive to their customers. However, the uses of the same technological advancements in business‐to‐business supply chain management are changing the marketplace itself. Successful supply chain management requires a change from managing individual functions to integrating activities into the key supply chain process. The advantages are far more than the efforts involved in accessing the final product, a seamless chain that operates fluidly and benefits the entire value chain by speeding up communication between customers and their suppliers, improving service quality, and reducing costs. In this article, the author discusses how the Internet is being used in the management of various areas of supply chain by Indian companies.