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Purpose

The paper aims to propose a model that attempts to build an innovative common gateway compliant with RosettaNet Standards for the secure message exchange between electronic businesses in this age of internet economy.

Design/methodology/approach

The use of RosettaNet Standards is to achieve the effectiveness and efficiency of message exchange, and consequently gain mutual benefits by means of agile response for cross‐organizational co‐operation. This common message gateway is built and implemented as an organization's front‐end interface, but is seamlessly integrated with business's back‐end information systems for the message exchange with the business partners of the organization. The proposed common gateway service model provides organizations with low cost, high efficiency, high security of message exchange and transmission over the internet. A prototyping system is also built and tested in a local network devices manufacturing company with its suppliers to examine its feasibility and efficiency.

Findings

The result shows that the service model can help the company to achieve a new level of efficiency and effectiveness of streamlining data flow and creating a seamless link with its business partners in this era of internet economy.

Originality/value

The paper presents a common gateway service system for secure data exchange and transmission over the internet between business partners to build a value‐added supply network.

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