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Purpose

The role of industry 4.0 (I4.0) technologies for organizations to achieve a competitive advantage and mitigate disruptive emergency situations are well exhibited in literature. However, more light needs to be thrown into implementing I4.0 technologies to digitally transform organizations. This paper introduces a novel framework for formulating manufacturing strategy 4.0 (MS 4.0) that guides organizations to implement I4.0 successfully.

Design/methodology/approach

The experts working in I4.0 and technology management domains were interviewed to determine the definition, role and process for formulating MS 4.0. Text mining using VOSViewer© is performed on the experts' opinions to determine the key terms from the opinions through keyword analysis. The identified key terms are mapped together using the existing traditional manufacturing strategy formulation framework to develop the MS 4.0 framework. Finally, the proposed MS 4.0 framework is validated through a triangulation approach.

Findings

This study captured the role, definition and process to formulate MS 4.0 and proposed a framework to help practitioners implement I4.0 at manufacturing organizations to achieve competitiveness during normal and emergency situations.

Research limitations/implications

The proposed MS 4.0 framework can assist industry practitioners in formulating the strategy for implementing the I4.0 technology/gies to digitally transform their manufacturing firm to retain the maximum manufacturing output and become market competent in normal and emergency situations.

Originality/value

This study is the first of its kind in the body of knowledge to formulate a digital transformation strategy, i.e. MS 4.0, to implement I4.0 technologies through a manufacturing strategic lens.

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