Continue staying in online health platforms or not: the moderating role of threat appraisal

Ping Li is PhD Candidate in the School of Management and Economics at Beijing Institute of Technology, Beijing, China. She received her Master degree from Shanxi University and Bachelor degree from Xi'an Polytechnic University in China. Her research interests include smart health, online health community, AI ethics and mobile commerce.

Siew Fan Wong is Associate Professor in the Taylor's Business School, Taylor's University, Malaysia. She received her PhD in MIS from the University of Houston, Texas. Her research interests include organizational IT strategy, digital inclusion, information privacy and business analytics. Her work has appeared in journals such as Information and Management; Information Technology and People; Government Information Quarterly; Cyberpsychology, Behavior and Social Networking; Journal of Global Information Management; International Journal of Information Management and Industrial Management and Data Systems. Siew Fan is the corresponding author of this paper.

Shan Wang is Associate Professor at the Edwards School of Business, the University of Saskatchewan, Canada. Prior to that, she was associate professor at Renmin University, China. She received her PhD in MIS from McMaster University and Master Degree in Economics from Queen's University, Canada. Her research interests include IT business value, electronic commerce, social commerce, and business-to-business electronic marketplace. Her work has been published in peer-reviewed journals, such as Information and Management, Decision Support Systems and Electronic Commerce Research and Applications.

Younghoon Chang is Associate Professor in the School of Management and Economics at Beijing Institute of Technology, Beijing, China. He received his PhD in Business and Technology Management from Korea Advanced Institute of Science and Technology (KAIST), South Korea. His research interests include AI and robot management, AI ethics, information and communication technology (ICT) management and development, Metaverse platform and digital health. His articles have appeared in the Information and Management, Information Systems Frontiers, Government Information Quarterly, Internet Research, Information Technology and People, Behavior and Information Technology, Industrial Management and Data Systems as well as in the proceedings of international conferences. He is currently serving as Associate Editor of Industrial Management and Data Systems and Journal of Computer Information Systems.