Service robot anthropomorphism on consumer usage intention: curvilinear and linear effect

Dr Maosheng Yang is currently an associate professor at School of Public Administration and Policy, Renmin University of China. He has a fruitful professional career with one of the big multinational companies in China, where he holds a Marketing Manager position responsible for the strategic brand. His research interests include digital marketing, sustainable development, information management and mental health. Dr Yang has published some research articles at SSCI/SCI indexed journals and other international conferences.

Dr Juan Li is currently a PhD candidate at Business and Economics of the University of Melbourne. She received a MA in Management from Renmin University of China. She has published papers on SSCI/SCI and other international journals and has participated in several international academic seminars with a wide range of research interests mainly involving digital marketing, artificial intelligence, mental health and sustainable development.

Dr Lei Feng is a professor at School of Public Administration and Policy, Renmin University of China, where he received his PhD in Management and MA in Statistics. His research interests include sustainable development, public administration, artificial intelligence and information systems. He has participated in many international academic seminars and national cooperation projects, and published papers at SSCI/SCI indexed journals. In addition, he is the director of the Innovation and Entrepreneurship and Regional Industry Coordinated Development Research.

Dr Shih-Chih Chen presently serves as an associate professor at Department of Information Management of National Kaohsiung University of Science and Technology, Taiwan. His research interests include electronic commerce, marketing, social media applications and managerial issues of emerging technologies. He has published several articles in Technological Forecasting and Social Change, Computers in Human Behavior, International Journal for Educational and Vocational Guidance, Nurse Education Today, Internet Research, Cyberpsychology Behavior and Social Networking, Personnel Review, Journal of Service Management, Journal of Global Information Management, Journal of Hospitality and Tourism Research, etc.

Chair Prof. Dr Ming-Lang Tseng (G H-index: 80; Scopus H-index:63). Currently, Prof Tseng is a Chair Professor and Director of Institute of Innovation and Circular Economy in Asia University. Prof. Tseng was a research fellow in the Institute of Applied Ecology at Chinese Academy of Sciences, China (2012–2013); visiting scholar at University of Derby, United Kingdom (2015); Adjunct Distinguished Prof, Universiti Kebangsaan Malaysia, Malaysia (2019–2021); Honorary Professor, Graduate School of Business, Universiti Sains Malaysia (2019–2021); and Visiting Prof., University of Nottingham, United Kingdom (2020). Prof Tseng holds several adjunct professorships in Philippines, Malaysia, China and Taiwan. His research interests include green supply chain management, sustainable consumption, sustainable supply chain management, service innovation and multi-criteria decision-making method, etc.