Financial empowerment through robo-advisors: understanding the keys to trust and loyalty Available to Purchase

Yingting Chen is a PhD candidate at UCSI Graduate Business School, UCSI University, Malaysia. Her research interests focus on financial services marketing and Fintech management. She particularly investigates strategic branding interventions that elevate consumer trust, foster long-term loyalty, and drive sustainable growth across the financial services sector.

Eugene Cheng-Xi Aw is an Associate Professor of Marketing and the Head of Research and Postgraduate Studies at the UCSI Graduate Business School, UCSI University, Malaysia. His current research focuses on consumer behavior, influencer marketing, and branding. His work has been published in leading journals such as the Journal of Advertising, Journal of Business Research, Technological Forecasting and Social Change, Computers in Human Behavior, Internet Research, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, and Tourism Management Perspectives, among others. He serves as Senior Associate Editor for Marketing Intelligence and Planning and Associate Editor for the Journal of Consumer Marketing.

Garry Wei-Han Tan is a Senior Professor at the Centre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University. He has been acknowledged as one of the World’s Most Productive Authors in Social Commerce and Mobile Commerce in 2018 and 2019, respectively. His current research interests are in Tourism, Mobile Commerce, Consumer Behavior, and Supply Chain Management. To date, he has published over 50 refereed papers that appeared in leading academic journals such as Telematics and Informatics, Expert Systems with Applications, Computers in Human Behavior, Technological Forecasting and Social Change, Tourism Management, Journal of Computer Information Systems, International Journal of Information and Management, etc.