Decoding the hype about generative AI using text-mining and thematic analysis: a task-technology fit perspective

Dr Anuja Shukla is a United Nations speaker in Geneva on AI in education. She is working as an Associate Professor at Jaipuria Institute of Management, Noida. She has trained over 45+ teachers and 500+ students on using AI. She holds expertise in management with qualifications Ph.D., M.Phil, M.B.A., M.A. (Economics), UGC Net and B.Sc. (Statistics). She is the recipient of the President’s Medal and the Director’s Medal during her M.Phil (Management). Dr Anuja has 12+ years of experience and 24+ paper publications, 1 book publication and 2-chapter publications. Her research articles have been published in the International Journal of Information Management, Journal of Retailing and Consumer Services, Psychology and Marketing, Journal of Consumer Behavior and Journal of Innovation and Knowledge. Dr Anuja has trained top-level managers in the capacity of a faculty for international universities such as Deakin University (Australia), Liverpool John Moores University (UK), Golden Gate University (USA) and the Swiss School of Business Management (Switzerland).

Dr Anubhav Mishra is working as a Professor (Marketing) at Jaipuria Institute of Management, Lucknow. He has published in reputed journals, such as International Journal of Information Management, Journal of Business Research, Psychology and Marketing, Journal of Consumer Marketing, Journal of Consumer Behavior, International Journal of Tourism Research, Technological Forecasting and Social Change, Journal of Computer Information Systems, Industrial Management and Data Systems, Information Systems Frontiers, International Journal of Contemporary Hospitality Management, Marketing Intelligence and Planning and Journal of Services Marketing. His research interests include online consumer behavior, electronic word-of-mouth, misinformation, consumer socialization and immersive technologies.

Dr Yogesh K. Dwivedi is a Distinguished Professor in the Department of Information Systems and Operations Management (ISOM) and a Senior Research Scholar at the Interdisciplinary Research Center for Finance and Digital Economy (IRC-FDE) at King Fahd University of Petroleum and Minerals (KFUPM) in Dhahran, Saudi Arabia. He also holds an Honorary Professorship at the School of Management, Swansea University, UK, where he previously served as a Personal Chair and Professor in Digital Marketing and Innovation. During his 18-year tenure at Swansea University, he held several key management and leadership roles, including Director of Postgraduate Research, Head of Department, Research Director and University Dean of REF Environment. Dr Dwivedi has supervised over 25 Ph.D. students to successful completion and has examined more than 100 doctoral theses globally. His research interest lies at the intersection of Information Systems, Marketing and Operations Management, focusing on the adoption and diffusion of emerging digital technologies and innovations, including generative artificial intelligence, digital government and digital and social media marketing, within organizations and society, particularly in the context of emerging markets.