HORSES FOR COURSES Available to Purchase

Conferences, like the delegates attending them, come in a variety of shapes, sizes and purposes. There is, for instance, the reward conference, a way of saying well‐done to employees, where after‐class entertainment is important and the bar looms as large as the blackboard. Then there is the spur, the seminar for the company which wants to motivate its sales force with the carrot of the good things that success will bring. A lesser grade of accommodation and catering at a top grade venue may be appropriate, tantalising the staff with a sight of the good life but leaving them with the task of attaining it.