Japanese Quality Systems from a Marketing Viewpoint

In the decade after the end of World War II, Japan commenced a new kind of invasion of the West. Japanese companies, trade associations and government organisations began to send missions of industrialists, bureaucrats and scholars overseas to study advanced systems of industrial production. Japan needed to adopt as much state‐of‐the‐art technology as possible in order to take advantage of its abundant labour supply and to produce goods at low prices and of sufficient quality to penetrate world markets.