Conferences: The Cost Benefit Approach

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Review Article| May 01 1984

Gordon Wills;

Gordon Wills

IMCB, Buckingham

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Abby Day

IMCB, Buckingham

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PubMed

Publisher: Emerald Publishing

Online ISSN: 1758-5783

Print ISSN: 0263-5577

1984

Industrial Management & Data Systems (1984) 84 (5-6): 8–11.

https://doi.org/10.1108/eb057360

The authors examine the approaches necessary in planning for annual conferences which will produce a real measurable return on the investment.

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1984

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