Why Unfailing Quality is a Necessity for Company Survival Available to Purchase

Commitment to the management of quality is central to success and the improvement of market share, as demonstrated by analysis of quality case histories (relating to seven companies) presented last year as part of the Department of Trade and Industry's National Quality Campaign. In each case the chief executives of these companies have taken the lead in ensuring that quality is properly planned and co‐ordinated through all phases from market research to after‐sales service. Strenuous efforts to find out customer wants, and fulfil these cost‐effectively have been pursued in a spirit of co‐operation, taking inspiration from the chief executive.