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Significant wage and material price increases, coupled with only slight increases in organisational productivity, are forcing some companies to question their present approach to operational management. A project approach to productivity and creativity is based on the premise that management cannot afford wage increases without a corresponding increase in productivity. Employees can contribute to the organisation through new ideas, better work methods and cost reduction programmes. They want and need recognition and a sense of belonging to the company. A project approach will provide a “teamwork” atmosphere among labour and management, both realising that the longevity of all members of the organisation is at stake. Appointment of a productivity manager with corresponding project managers throughout the company will place the emphasis on increasing organisational efficiency and productivity of the firm.

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