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Volume 86, Issue 11-12
1 November 1986
Industrial Management & Data Systems Cover Image for Volume 86, Issue 11-12
Review Article| November 01 1986

Case: Fuji Fast Forward into the Future Available to Purchase

Richard Foot
Richard Foot
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-5783
Print ISSN: 0263-5577
© MCB UP Limited
1986
Industrial Management & Data Systems (1986) 86 (11-12): 21–23.
https://doi.org/10.1108/eb057461

In November 1985, Fuji Photo Film (UK) Limited set up a new division devoted to the sales and marketing of audio and video tapes in the UK. How Fuji tackled the task, the Japanese/British management style and its influence on the new audio/video division's success are discussed by the divisional manager.

Keywords:
Management Styles, Marketing, Photographic Industry, Selling
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© MCB UP Limited
1986
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