Selling Delivered Delivers the Goods Available to Purchase

Britain's share of overseas trade would increase if more companies were to change to a door‐to‐door pricing system — a price inclusive of transportation. In a survey, tradition was given as the main reason for companies not using “delivered” pricing. It is argued that this system serves customers in a particular area more cost‐effectively, control is greater when selling via subsidiaries or agents, which offers the potential for improving customer service levels.