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Organisational excellence and leadership strategies are of primary importance to successful international business firms today. The keys to organisational excellence focus on four primary factors. First, the firm must take good care of its customers via superior product quality and exceptional service. Second, the firm must constantly innovate. Third, there must exist committed people within the organisation. Fourth, effective managerial leadership must be exercised to connect the other three. Effective managerial leadership is, in turn, reflected in four major strategies: attention through vision, meaning through communication, trust through positioning, and confidence through respect. The management of attention through vision helps to create a focus for the organisation. The creation of meaning through communication involves the capacity to relate a compelling image of a desired state of affairs. Trust through positioning is reflected in managers who make themselves known, and make their positions clear. Confidence through respect is achieved by managers who reflect a positive self‐regard and who are able to bring out the best in others through the inducement of a positive other‐regard.

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