Information Theory in Practice: An Interdisciplinary Framework

To generate effective long‐term solutions to contemporary management problems, information from a multitude of disciplines, not just economics, must be employed. The difficulties of integrating these different kinds of information is discussed. A six‐step model for implementing a multi‐disciplinary approach to management decision making is presented. The model also yields a by‐product which may ultimately prove more significant than the model′s output, namely, promotion of a genuinely integrative perspective towards generating and implementing managerial strategies.