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Argues for the importance of applying strategic considerations to the utilization of multimedia technologies, with particular reference to their use as training aids. Provides a practical illustration and reinforcement of the principle that a strong strategic base is essential within the development of information systems. Presents a case for the value of multimedia technologies, then argues that a strategic approach is needed if the potential offered by multimedia training is to be realized. Finally, proposes specific guidelines regarding the formulation of such a strategy.

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