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This paper aims at discussing some concepts regarding technological forecasting techniques (TFTs) and competitive intelligence (CI) and presents some links between them in a strategic approach based in a theoretical review. These techniques are considered as tools for improving the innovation process within firms. This paper analyzes, via a business case, how a Brazilian electronic company, Digitel SA, which produces modems and multiplexers for internal and global markets, deals with these techniques as a way of improving its process of innovation to achieve competitive advantage.
© MCB UP Limited
1998
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