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The series of articles focuses on the need to ignore the many acronym‐based initiatives and programmes that tend to drive business performance. The author recommends that people must play a critical role in any performance improvement initiative people working in an effective team environment and with senior management visible involvement. A tool, Cost of Quality, is described in some detail. Utilizing people and Cost of Quality can reduce cost and change an organisation’s culture. Part 2 provides a framework for use of Cost of Quality, suggesting that it can help reduce costs and increase margins.

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