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Joaquin Aldás‐Manzano
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Journal Articles

Key factors of teenagers' mobile advertising acceptance

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José Martí Parreño, Silvia Sanz‐Blas, Carla Ruiz‐Mafé, Joaquin Aldás‐Manzano
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 732–749.
https://doi.org/10.1108/02635571311324179
Published: 17 May 2013
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Journal Articles

Exploring individual personality factors as drivers of M‐shopping acceptance

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Joaquín Aldás‐Manzano, Carla Ruiz‐Mafé, Silvia Sanz‐Blas
Journal: Industrial Management & Data Systems
Industrial Management & Data Systems (2009) 109 (6): 739–757.
https://doi.org/10.1108/02635570910968018
Published: 26 June 2009
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