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José Ignacio Peláez Sánchez
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Journal Articles
Reputational intelligence: innovating brand management through social media data
Available to PurchaseAna-María Casado-Molina, Celia M.Q. Ramos, María-Mercedes Rojas-de-Gracia, José Ignacio Peláez Sánchez
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (1): 40–56.
Published: 12 November 2019
