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Keywords: Business‐to‐business marketing
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Journal Articles
Plans to utilize electronic marketplaces: the case of B2B procurement markets in Norway
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2002) 102 (6): 325–331.
Published: 01 August 2002
... Norway. © MCB UP Limited 2002 Electronic commerce Business‐to‐business marketing Purchasing Norway An electronic marketplace allows buyers, sellers, independent third parties, and multi‐firm consortiums to exchange information about prices and product offerings (Mahadevan, 2000...
