Keywords:  Decision making
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Journal Articles
Industrial Management & Data Systems (2000) 100 (5): 245–246.
Published: 01 July 2000
...) 1243 770674; fax: 44 (0) 1243 770638; or e‐mail: rrobinso@wiley.co.uk Mastering Data Mining: The Art and Science of Customer Relationship Management . John Wiley & Sons , , ISBN: ISBN: 0‐471‐33123‐6   Paperback £29.50 Customer Service Database management Decision...

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