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Keywords: Neural networks
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2002) 102 (9): 493–502.
Published: 01 December 2002
... CAD theory was employed in conjunction with artificial neural network models to provide the analytical foundation of this research. To test the effectiveness of the proposed method, a sizable online field experiment utilizing a disguised 7‐ELEVEN Website was conducted, and 912 useful click streams...
