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Keywords: Appearance personification
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (2): 578–595.
Published: 23 November 2022
... aims to explore how appearance personification of service robots affects customer decision-making in the product recommendation context. Design/methodology/approach Based on authentic in-store product recommendation service interactions, an experiment for three simulated scenarios was conducted...
