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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (3): 1026–1049.
Published: 26 December 2023
...Xinyu Guo; Xu Chen; Xiaoke Liang Purpose The purpose of this paper is to explore the impact and mechanism of WeChat public platforms articles (abbreviated as WPP) on blood donation behavior using data of WPPA and donation behavior data. Design/methodology/approach This paper uses multiple...
