... integrating Partial Least Squares Structural Equation Modelling (PLS-SEM) with Artificial Neural Networks (ANN). Data were collected from 304 SME managers and IT professionals. Multi-group analysis (MGA) examines firm size heterogeneity. Findings PLS-SEM results reveal that all seven antecedents...

...Sophia Xiaoxia Duan; Hepu Deng Purpose This study aims to explore the adoption of contact tracing apps through a hybrid analysis of the collected data using structural equation modelling (SEM) and artificial neural networks (ANN), leading to the identification of the critical determinants...

..., school support, trust in website, knowledge sharing attitude and demographic variables. Design/methodology/approach Random sampling data were collected in two waves of nation-wide survey and analyzed with artificial neural network approach. Findings SDT, CET, content design, interactivity, trust...