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Keywords: Arts
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 712–731.
Published: 17 May 2013
..., it can be said that progress has been made on the benefits of marketing experiences since this is the first empirical investigation to deal with the connection of event‐brand experiences in the area of the arts. […] diversified recreation, sensory merriment, fantasy, enjoyment of beauty, emotional...
